Parlour Play: London’s First, Live Interactive Editorial

Dynamic duo creatives, Sandy and Tara, transformed the already picturesque sketch parlour into a creative parlour pop-up. Featuring a tarot card reader, live music, and welcome cocktails — it stayed true to sketch’s theme: EAT.MUSIC.DRINK.ART.

Guests at the scene during London’s first live, interactive editorial

The Parlour: /ˈpɑːlə/: a room in a public building for receiving guests.
sketch is a creative masterpiece — with every room inviting guests to enter a altered atmosphere and adventure. From galivanting through “the Gallery”, the perfect pink paradise, through the double white doors that lead to the anything-but-ordinary bathroom stalls. Literally in the shape of space pods, the bathrooms transport you out of this world, if only for a few moments. On the way back to the front of the building, one cannot miss the eclectic emporium that is “the Parlour”. The Parlour is a playground and incapable of being described just via words. And, so, it became the focal point of the event in hopes that you could help us re-live the night.

Parlour Play
Attendees invited to the parlour pop-up at sketch included creatives from a variety of London industries –- art, fashion, photography, publishing, dancing, film, and more! The parlour was full, the table was set, and all that was left to do was to play.

What transpired was a live photoshoot — conceptualized to take place during the parlour pop-up and created to invite guests to sit in on the scene, engage with the decor, and do what they do best — create art.

Embracing the parlour theme — a table was set. Table accessories included a headpiece and divine, peacock candlesticks from H&M Home. The candles by Anya Hindmarch, Cire Trudon and Curionoir, complimented the carefully selected books by Harper Collins UK. Quintessentially British teacups and teapots designed for sketch by Ali Miller enhanced the cosiness of the space. Even the chairs at sketch came dressed — with the permanent leg fixtures ending in ballet slippers.

The event featured special edition drinks by sketch titled “Blooming Buds”. These consisted of Hendricks Summer Solstice Gin, Violette & Rose Liqueur, St. Germain Elderflower Liqueur, Orange Blossom Water, and Fever-tree Aromatic Tonic.

H&M Home stoneware vase

Curionoir “Feather my Tear” hand-blown glass candle

For one night only, attendees riding the creative treadmill had the opportunity to trade the treadmill for a seat at the table. The table curated specifically to join creative forces and tell the story of collaborative conversation. The living photoshoot was unstudied yet effortlessly playful, conventional yet authentic, and stationary yet supple.

Guests captured exploring their curiosities

Most of the attendees only just met each other the night of the event, but there was a flooding feeling that old friends were assembling for a cosy chat.

There is nothing more undeniably beautiful than creating an atmosphere and letting creatives play — and do what they do best — create. It was pivotal as the first London event with a live, interactive editorial and it is safe to deem it the parlour party of the year!

Venue: sketch (parlour); follow them @sketchlondon.
Special thanks to co-host: Tara Tadlock of @sillylittletara & the entire sketch team.
Photographer: Alice Callari, @alicecallariphotography
Edits by: Ali Majed
Music: Michael Moawad of @moawadmusic, @marinafidal, Achilleas R of @achilleas_riniotis, Greg Pidcock of @gregpidcock
Tarot Reader: Grace Kirby
Stylist: Samara Kay

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