Spanish designer, Juana Martín presented her latest collection, “Sal Negra” (“Sel Noir”), during Paris Couture Fashion Week. The digital format in which the collection is exhibited brings a great audiovisual impact. Images are closely linked to nature, which take us directly to where the Fashion Film was recorded, the unmistakable Salinas de la Bahía de Cádiz, which belong to the Cultural Heritage of Andalusia, in the middle of dawn. Symbology is crucial in “Sal Negra”: the dawn represents the rebirth of a new stage after a turbulent year and the very name of the collection is reinforced by the scenario in which the catwalk takes place.
The designer’s new collection can be interpreted from two points of view, taking as a reference, the prominence and symbolism of the color black. On the one hand, from the trajectory and the origins of Juana Martín herself, her roots and her particular and recognized style. And, on the other hand, from a personal vision in which “Sel Noire” reproduces the situation experienced this past year around the world.