Jimmy Choo Spring 2021 Campaign Film

Encompassing ‘90s Chic, discover the new season collection that celebrates the notion of contradictory glamour.

Jimmy Choo’s Spring 2021 ad campaign is a modern ode to Springtime in Paris, perfectly capturing model and artist Sharon Alexie’s confident spirit and joyful energy.

“Energy, movement and confidence with an uplifting spirit! This is what Spring means to me and Sharon perfectly encapsulates all these vibrant qualities, which are the core of who the Jimmy Choo woman is,” said Sandra Choi, Creative Director.

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