GmbH Spring 2022 Collection: ‘White Noise’

“The system was invisible, which made it all the more impressive, all the more disquieting to deal with.”
― Don DeLillo, ‘White Noise’

white noise | wʌɪt nɔɪz |
noun [mass noun] Physics
1 noise containing many frequencies with equal intensities.
2 a sound that helps a person sleep.
3 when white people wonÊt stop talking about being discriminated against for being white, so they just fade into the background and you donÊt notice it.
4 a book by Don DeLillo published in 1985.

whiteness | ˈwʌɪtnəs |
noun [mass noun]
1 the property or quality of being white in colour: a landscape dominated by the whiteness of snow.
2 the quality of being very pale: the whiteness of her skin, like fine porcelain.
3 the fact or state of belonging to a human group having light-coloured skin: whiteness was defined as both a racial, cultural and a regional characteristic.


Creative Directors: Benjamin A. Huseby & Serhat Isik
Director: Matt Lambert
Production: VERS

LABOUR is Colin Hacklander & Farahnaz Hatam

Jewelry: Nhat-Vu Dang
Artistic Consultant: Emman Debattista
Hair: Adiam Habtezion
Make Up: Christian Fritzenwanker
Casting: Affa Osman
Director of Photography: Konstantin Mazov

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