Vibrant colors are at the forefront of Christian Dior’s Pre-Fall 2021 ad campaign, featuring pop art inspired imagery. Photographed by Brigitte Niedermair, models Steinberg, Sculy Mejia, Jits Bootsma, and Kayako Higuchi wear playful designs and pose against bright neon backdrops.

Creative director Maria Grazia Chiuri focuses on animal prints, metallic silver, and bold stripes. For accessories, bags such as the Lady D-Lite, Caro, and Book Tote bags take the spotlight. The Dior Signature sunglasses in round and square variations also appear. Inspired by House codes, Dior Signature sunglasses are distinctive for their frames adorned with the name ‘Christian Dior’ and underscored with delicate gold-finish details.

View more campaign images, below.