Ruby Rose is the new face of Urban Decay! The beauty brand announced the collaboration Wednesday morning, along with Rose’s new title: Most Addictive New Vice. Though it’s currently unclear exactly what this match-up entails, one thing we can certainly expect from UD’s newest muse is “beauty with an edge.”
Urban Decay posted a snapshot of Rose on Instagram, this morning, wearing a bold cat eye and frosty, pink lip. The brand clearly knows this is the perfect partnership, as they captioned the photo, “Ruby Rose. Urban Decay. Obviously.”
In a recent press release, Wende Zomnir, founding partner of the bold makeup brand, explained why Rose is an ideal match. “The Urban Decay girl is not only the coolest in the room, but also the nicest,” she said. “So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, fuck-it attitude and playful spirit, she nails what it means to be feminine, dangerous, and fun.”
Even the edgy model-slash-actress herself is excited about the collab. “Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear,” Rose said. “[E]veryone deserves the freedom to explore their personality and discover their true selves.”
We’re not sure whether Rose and UD have teamed up for a campaign or a line of new products — but either way, we’re totally stoked!
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