Kenzo presents its first eyewear collection, designed by creative directors Carol Lim and Humberto Leon, in collaboration with LVMH eyewear expert Thélios. The campaign aims to echo the brand’s “Kenzotopia” theme for the Spring/Summer season.
Shot by Nick Harwood, the images and video highlight the fashion house’s high energy and vibrant spirit. The collection revolves around eclectic styles and dynamic statement pieces fusing sci-fi and luxury. The new and varying styles showcase Kenzo’s signature blend of Parisian confidence and California cool. The vibrant colors of the sunglasses echo the fluorescent check suits and patterned dresses from the brand’s Spring/Summer 2019 silhouettes.
Youthful heart-shaped lenses in holographic tints are playfully adorned with rhinestones, and the classic aviator is given a minimalist revamp. Whilst the optical collection in tandem features teardrop shapes, and feminine cat’s eye lenses for a retro-futurist look.
Shaking up the codes of Kenzo, this very diverse first release plays with distinctive shapes and futuristic influences. The result reflects Kenzo’s vibrant personality: both unexpected and eclectic.
Watch the campaign film, below.
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