Share on FacebookTweet about this on TwitterPin on Pinterest

Grimes Stars in Stella McCartney’s New Pop Fragrance Ad

Canadian singer, Grimes and fashion designer, Stella McCartney have joined forces for the collab of our dreams! Last month, McCartney announced Grimes as one of the new faces for her environmentally friendly fragrance, POP — and today, she released a short video from the campaign. In the 30-second ad, shot by Glen Luchford, Grimes looks effortlessly cool (as usual) while talking about the importance of sustainability in fashion. The whole scene is like a modern girl’s paradise, with pink heart balloons, old-fashioned cars, and a pretty pastel filter on top!

It’s clear to see that Stella McCartney and Grimes are a match made in heaven. The designer even praised the singer as the “real deal,” citing how she “refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries.”

Check out the clip, above.

more posts...

newsletter

Want More MOD? Don’t be Silly - of course You Do! Get the Latest MOD Updates Sent to Your Inbox by Signing Up Below!

magazine

Stunning Photography, Affordable Fashion, Awesome New Talent, & Much More!

READ THIS ISSUE

Editor’s Picks