Miu Miu’s icons are women: myriad women, a multi-faceted multitude who, through their personae, reflect the ever-shifting idea of and ideals of fashion. Miu Miu women are plural: they are a group, a community unto themselves. Their unifying trait is their absolute individuality. Drawn from the universes of cinema, fashion and music, these Miu Miu women are diverse role-models, icons for women of all ages.
Photographed by Mert Alas and Marcus Piggott with creative direction by Katie Grand, the Miu Miu Holiday 2020 Icons campaign reflects the label’s heritage and project it into a new future. Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy star in the film — all of whom have appeared in previous campaigns, defining Miu Miu women of those moments.
This ensemble cast is joined by newcomers, each adding a depth and richness to the Miu Miu universe: actress Emma Corrin, musician/actress Jordan Kristine Seamón, and actress Storm Reid, who also opened the Fall 2020 Miu Miu show. They feature the Pre-Spring 2021 Miu Miu collection, inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear.
A cast comprising actors and performers is inherently keyed to the meaning of Miu Miu — of transformation, of reinvention, of a woman who can be women. These figures – constantly recreating themselves, for others but also for themselves – represent the plurality within every woman. These Miu Miu Icons reflect, in turn, the icon inside everyone.
Watch the campaign film, above, and view the Icons, below.