Michael B. Jordan makes his stylish debut as the global face of Coach Men’s. The actor was announced as the brand’s ambassador, back in September.

“I’m proud to be the face of Coach Men’s,” said Jordan. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”

The campaign images, shot in a desert landscape outside of Los Angeles, feature the Black Panther star on a vintage car, dressed in a color-block shearling jacket, a blue leather moto and a patchwork leather MA-1. The images also highlight the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.

Coinciding with the men’s Spring 2019 launch, Coach also unveils its campaign for the men’s fragrance collection, starring Jordan. Coach worked with photographer Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Carola Gonzalez and hair stylist Jove Edmond To bring these campaigns to life.

“I’ve really enjoyed getting to know Michael over the last few years,’ said Stuart Vevers, Coach Creative Director. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”