The latest Etro campaign, lensed by photographer Dario Catellani, is a hymn to harmony and love for nature. Based on the principle that we are not alone but together with nature and animals, as cohabitants of the same planet, the campaign portrays an act of union and sharing, in which animals and human beings are co-protagonists.
“Today, more than ever, we are aware of how much the Earth is a unique and precious Mother for us all, to be preserved and protected. In the past months, we observed, from our homes, the rebirth of nature and the free expression of many animals. With this campaign, we wanted to reproduce in images a harmonious balance with the animal kingdom, remembering that as human beings we are part of it as well,” said Kean and Veronica Etro.
Etro previously expressed this universal connection with its Fall 2017 campaign, named Animen, in which a lovely conversation between animals of different species became a reflection on the world’s spirituality. The phrase, “WE ARE ALL ONE,” which is the centerpiece of the campaign, has always been reflected in the brand’s culture and values. Today, Etro strengthens this sentiment by partnering with WWF Italy to support the organization’s conservation activities dedicated to the wolf, one of Italy’s symbolic animal species.
The vision of a concrete and sustainable commitment is also reflected in the campaign shots, with the choice to feature some items and accessories from the brand’s archives, along with the Fall 2020 collection. For Etro, quality does not wear out, is never fast or out of style: just like authentic beauty, it withstands time, to be handed down.
Watch the campaign film, below.