Demi Lovato’s launching her very first makeup collection with New York Color! The collection, called Lovatics By Demi, consists of eight products (all under $5!) and features Lovato’s signature on the packaging.
The 23-year-old singer/actress spoke with Refinery29 about the new products at an exclusive launch event. The line, which is perfect for the simplest of beauty routines, includes an eyeshadow palette, four lip-and-cheek stains, a mascara, and two brow pencils. Lovato noted that this was her way of getting girls back to the basics.
“I love to empower girls to go makeup-free, or to wear a very fresh look and save the dramatic looks for night and the weekend,” she told the publication.
Lovato also warned against the heavy makeup trends that’ve become popular on social media. “What makes me sad is to see so many girls on Instagram with their faces painted, literally, and the contouring tutorials and the lip tutorials,” she confessed. “I had a moment where I thought, Are my lips not big enough? And, no, I have great lips. While it’s great to learn, some of these tutorials make you think you have to put pounds of makeup on and that’s not the case.”
With Lovatics By Demi on the market, perhaps its high quality and affordability will inspire girls to go back to the simpler looks. For more on the collection, click here.
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