CoverGirl just named 17-year-old makeup artist, James Charles as its first-ever CoverBoy! This historic partnership represents a major step towards inclusion in the beauty industry. “I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard,” Charles wrote on Instagram.
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
CoverGirl ambassador, Katy Perry took to Instagram, on Tuesday, to announce the exciting news. The pop star shared a photo of herself, posing alongside Charles, with the caption: “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!”
Charles, who began sharing his work on Instagram a year ago, went viral last month, after posting his amazingly fierce yearbook shoot. In the photo, James is shown posing with a makeup brush and compact, in all his contoured glory. (If only all of our yearbook pictures could look this flawless!)
Charles’ CoverGirl partnership will continue the throughout the year, starting with the brand’s new mascara campaign, “So Lashy,” releasing later this month. Don’t know about you guys, but we can’t wait to see this stunning CoverBoy’s first ad!
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.