Rimmel London has tapped supermodel-actress, Cara Delevingne as its newest brand ambassador! The British beauty will star in a new range of ad campaigns, joining the likes of Kate Moss and Georgia May Jagger, who’ve famously repped Rimmel in the past.
“I’m honored to be working with Rimmel,” Delevingne stated. “It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through, and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
In a recent statement, Johanna Bussinelli, chief marketing officer of color cosmetics at Coty (Rimmel’s parent company), said: “Cara Delevingne is the perfect embodiment of the trendsetting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London looks.”
Rimmel will formally announce the partnership, this Friday, in a global Snapchat press conference. Be sure to tune in, and tweet your questions for Cara, under the tag, #RimmelxCara. Selected questions will be answered live during the conference.
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